I have just come back from a seminar for Estate Agents regarding the use of social media. Now like it or
not, the world is forever changing and the internet and what it can do is no exception. If Facebook was
a country, it would be the third biggest country behind India and China, Facebook has 30 million users in
the UK alone and this is set to increase over the coming years.
It is these 30 million users who are potential buyers, potential sellers and those looking to
rent property’s, it is these people who will be engaging the use of the internet to secure their
accommodation now and in the future.
Rightmove are ahead of the game with regards to the property portals. If you like or wish to share a property maybe it is your property for rent or sale, you can click the share/like button and have it on your Facebook wall for all your contacts to see. Also, more and more estate agents are having their own APPS designed for the smart phone market and the property portals adapting their websites to be iPad friendly.
So where does the local estate agent stand in all this? Well my view is you need to roll with the times, we are developing our systems and having a presence on Twitter and Facebook and engaging with our clients or potential clients. It is not just about churning out your properties but engaging with your audience. Interacting and giving something in return.
Like with any business, you either move forward or you go backwards, I know which way I will be going.
